What's Going on in the Pet Insurance Industry?

May 23, 2023

As pet ownership continues to grow, the pet insurance industry is rapidly evolving.

To stay ahead of the competition it requires ongoing learning and adaptation. As an insurer in this crowded market, it's now crucial to keep up with trends to ensure your business remains great in the eyes of a pet owner.

We have summarized what's shaping the future of pet insurance and the opportunities they present for the industry. And not the least, how to stay ahead.

Industry Outlook

Increased Awareness, Demand and Competition 

More pet owners recognizes the value of insuring their pets, meaning the demand for coverage emerges. Throughout the past few decades, the Nordic region has witnessed an exceptional upward trend and shows no signs of slowing down. And it's expected to continue – presenting opportunities for growth – but also for new competitors to enter the market. 

Personalized Insurance and Customer Care

Pet owners are now seeking more customized insurances tailored to their pet's individual needs. As a result, insurance companies are increasingly providing tailor-made insurance packages, along with proactive pet care programs aimed at guiding pet owners in ensuring the well-being of their furry family memebers. To help keep pets healthy, reduce claims and add value outside of the insurance itself. 

Rising Healthcare Costs

As healthcare expenses for pets continue to rise, pet owners are increasingly drawn to insurance as an appealing option. Customers now prioritize insurers that provide comprehensive coverage, including routine checkups and preventive care. The growing frequency of digital veterinary consultations in assessing the need for in-person visits is favorable for insurers, helping to keep costs low.

Solve Pains Points with Technology

As insurtech companies continue to innovate, insurers need to keep pace with new technologies to remain competitive. Invest in insurtech solutions that streamline your processes and improve customer experiences to stay relevant.

Stay informed and up-to-date

Keep yourself up-to-date on the latest trends and developments in the industry. Attend industry conferences, read industry publications, and engage with industry leaders on social media.

Trends, Tech and Personalization

In the crowded pet insurance market, staying ahead of the competition is crucial. By staying updated on industry trends, leveraging technology, offering personalized solutions and focusing on customer service, you can attract and retain customers, fostering growth in this exciting industry.

Blog | 5 Ways to Stand Out in the Crowded  Pet Insurance Industry
Victor Olaisen
Blog & news

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