At the London Vet Show last week, one clear topic emerged. Pet owners’ expectations are reshaping the veterinary market. Speed, transparency, and simplicity are no longer optional, but central to how clinics and insurers operate.
Leaders at the show highlighted that operational efficiency alone isn’t enough. Streamlined claims, automated workflows, and integrated systems matter because they enable better experiences for pet owners.
The discussions also highlighted that experience and efficiency go hand in hand. Focusing only on cost or speed risks overlooking the human side. Pet owners notice every touchpoint – from booking appointments to claims outcomes – and these moments shape loyalty and perception.
A recurring theme throughout the days was that digital tools and integrated processes aren’t just operational upgrades. When workflows are designed for clarity and reliability, errors drop, cycle times shrink, and relationships across the ecosystem strengthen.
Adding to this, the CMA investigation was probably part of almost every dialogue at this conference, at least before the drinks started.
But the London Vet Show isn’t just about trends – it’s also about the people, and the discoveries that make it memorable. To capture some of that, here’s a quick wrap-up from the event:
August, our CCO, and Garry Nelson, UK Managing Director, on their favorite takeaways at LVS.
What was the biggest trend of LVS25?
AI vet record-keeping was for sure the big thing at this fair. There must have been at least 7-8 fresh takes on how to do it, all showing great promise!
What innovations or ideas did we discover that could change how vet care and claims are delivered?
AI vet tools let the vet focus on the pet owner rather than managing the administrative tasks surrounding the visit.
Which booth did we spend the most time at?
The pet scribers booth was always packed with people and interesting discussions, and that also goes for the Lupa stand.
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