Meet Fredrik Werner – New Product Manager

We’re excited to welcome Fredrik Werner to Wisentic as our new Product Manager. Fredrik has a strong background in leading teams within market research and is passionate about building products that actually make life easier for users.

When he’s not shaping products, Fredrik can be found chasing mountains or cruising the streets of Stockholm on his electric motorbike.

We sat down with him to learn more about his approach to product development, the challenges he’s excited to tackle, and what draws him to the insurtech space.

Q&A with Fredrik

What drew you to Wisentic and the insurtech space?
"I was drawn to Wisentic because of the people, the culture, and their thoughtful approach to building best-in-class products."

What’s your main focus as Product Manager?
"My main focus is solving the problems that matter most to our customers and users. That means understanding their challenges and turning insights into products that feel intuitive and genuinely helpful – products they actually enjoy using and that make their day-to-day easier."

How do you approach building great products?
"Building great products starts with a strong product culture. Teams need space and support to really understand customer problems and learn which outcomes matter most. We focus on continuous discovery, testing ideas early, and ensuring what we build solves real needs. It’s about staying close to customers, working collaboratively, and iterating until we deliver something that truly makes a difference."

What’s the most surprising or fun thing about working in insurtech?
"I love working with people who are passionate and know their customers’ business inside out. The level of detail here – down to the exact number of car window clips in a Volvo XC60 or a pet diagnosis code – is amazing. That attention to detail makes the work both fun and fascinating!"

If you weren’t building products, what would you be doing instead?
"I’d run a small lodge with my family near the mountains, surrounded by a big garden. It would be a place where old friends and new could gather, enjoy good food, and share the joys of nature."

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Welcome Fredrik! With his product approach, we’re set to make claims even faster and smarter.