Data-Driven Decisions for Pet Claims

May 7, 2025

Pet insurance claims are rising fast. Pet owners expect speed, vets need quick decisions, and insurers must balance it all with accuracy, fraud control, and cost efficiency. Traditional workflows can’t keep up – and neither can spreadsheets.
 
So how do you move faster without losing control?
 
The answer is smarter, data-driven claims automation. By automating claims processing and surfacing insights when they matter most, insurers can make quicker, sharper decisions and let claims handlers focus on what really counts. You gain speed, accuracy, and full control of your claims process.
 
Historically, claims handling has been slow and manual. Piles of vet bills, medical records, and policy checks. But the old ways won't keep up with the rapidly growing pet insurance market. Claims data shouldn’t sit idle in spreadsheets. It should drive your workflows, power fraud detection, and guide smarter, faster decisions.
 
And not every claim deserves the same level of attention. Some need expert judgment. Others should be resolved in seconds. The key is knowing which is which – and building a process that adapts accordingly.

Approach depending on Claims Complexity

Overview showcase how to categorise claims and allocate resources.

Take complex claims, such as those involving rare conditions, chronic illnesses, or advanced surgeries. These require human judgment and deeper expertise, but that doesn’t mean they can’t be streamlined. Equip your claims handlers with real-time insights: instantly flag inconsistencies, predict costs, and surface relevant data instantly. The result? Less admin, better decisions, and faster outcomes.

Then there are average claims. Recurring treatments, allergy medications, and other common but not always clear-cut cases. These tend to follow patterns but can include exceptions. The best approach? Combine automation with human oversight. Automate the predictable, like invoice checks and policy validations, while flagging outliers for review. That way, you gain speed without compromising accuracy.

Finally, basic claims. These include standard vaccinations, wellness checkups, and minor reimbursements. These are the most frequent and predictable and yet are often still manually reviewed. But they don’t need to be. With straight-through processing (STP), basic claims can be automatically approved and settled in seconds. There are no bottlenecks – just clean, efficient claims handling.


You don’t need a full manual review for every case – you just need a system smart enough to know when to step in. With a claims platform designed specifically for pet insurance, your data becomes a decision engine.

You can:

  • Auto-settle routine claims instantly
  • Speed up decision-making on complex cases
  • Spot fraud early, before it becomes a cost
  • Reduce admin without sacrificing accuracy

Pet insurance is evolving. Your claims process should too.

Let’s talk about how to make that happen for your team.

August Von Sydow
august.von.sydow@wisentic.com
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